Please clearly explain logically the phrase "majority of viewers come from IRI". An average YouTube video has MILLIONS or at least hundreds of thousands or at the very minimum 10,000 views, whereas any such average blog post in IRI gets about 20-25 views!!
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We should be truly "LUCKY" if the "majority" of YouTube or FaceBook users "go through IRI".
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We...
more... do remove such posts when reported (whereas YouTube & FaceBook do not). However let's not be totally naive enough to think that any measure on this site actually "demotivates" anyone in the slightest degree, especially when a LOT of money is being made in other places hosting AND posting such videos.
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Most users who post such videos have tens/hundreds of thousands of subscribers to their YouTube channel, who get immediate notification when a new video is posted. That's how such videos are immensely popular garnering millions of views within days. Maybe if one of those guys is a member here and posts the same on IRI, they may get a dozen more views - and that's not going to "demotivate" anybody. Even so, we do foolishly remove such videos from IRI to supposedly "curb this practice"!!!
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If you are concerned (and you must be lauded for that), and you want to intelligently tackle this problem, then you must remove the source of the huge amounts of money sloshing around in these places. Maybe appeal to the Railways - who are also busy, BTW, making money through every revenue source imaginable.